What we check

On-page essentials, scored page by page

Each finding ships with severity, location and a recommended fix you can hand straight to a writer or developer.

T

Meta titles

Length, keyword position, uniqueness across the site and alignment with the page's actual topic.

D

Meta descriptions

Missing, duplicate or truncated descriptions, plus snippets that fail to match search intent.

H

Heading structure

H1 uniqueness, logical H2/H3 hierarchy and headings that actually describe the section beneath them.

K

Keyword optimization

Topical focus, intent match, supporting terms and over-optimization patterns that hurt instead of help.

L

Internal links

Anchor relevance, orphan pages, link depth and the contextual paths that move authority through the site.

I

Image alt attributes

Missing alts, decorative misuse and descriptive opportunities that aid both accessibility and image search.

U

Duplicate content

Near-duplicate pages, cannibalising URLs and templates that quietly produce interchangeable content.

C

Content depth

Thin sections, missing context and pages that don't answer the question they appear to be targeting.

S

Schema signals

Structured data validation and rich-result eligibility tied to the on-page content already present.

Meta & headings

Stop publishing pages with broken first impressions.

Titles and descriptions are the page's pitch in search. Crawl Insight flags weak, missing, duplicated or off-topic versions before they cost you a click.

  • Title length, keyword position and uniqueness
  • Description coverage, truncation and intent alignment
  • H1 conflicts and heading hierarchy errors
  • Pages with mismatched title vs. on-page topic
META
Links & images

Help Google connect the dots inside your own site.

Internal links and image semantics quietly drive crawl, comprehension and rankings. Crawl Insight maps both and tells you where they fall apart.

  • Orphan pages with zero internal links pointing in
  • Generic anchor text wasting semantic value
  • Images missing alt text or using duplicate alts
  • Click-depth issues that hide important pages
LINK
Before vs after

The difference a structured on-page pass makes

Before audit

  • Generic or duplicated meta titles
  • Missing descriptions on key pages
  • Multiple H1s competing on one page
  • Orphan landing pages with no internal links
  • Images with empty alt attributes
  • Near-duplicate pages cannibalising each other

After Crawl Insight

  • Unique, intent-matched titles per page
  • Descriptions that earn the click
  • Clean H1 / H2 / H3 hierarchy
  • Every important page linked contextually
  • Descriptive, search-relevant alt text
  • One strong page per topic, supported by the rest
Insight panels

How findings are presented

Every report is structured so the most impactful work is obvious — and the rest is easy to schedule.

Severity-ranked

  • Critical — blocks indexing or visibility
  • High — meaningful ranking impact
  • Medium — quality improvements
  • Low — polish and consistency

Location-aware

  • Exact URL where the issue lives
  • The on-page element involved
  • Surrounding context for the writer
  • Linked occurrences across the site

Action-ready

  • Plain-language explanation
  • Concrete recommended fix
  • Estimated effort vs. impact
  • Re-scan to confirm the resolution

See the on-page issues hiding in your site.

Request a full Crawl Insight on-page audit and get a prioritised list of meta, content and linking fixes for every page that matters.

Request on-page audit